Senior Digital Marketing Specialist, Content
Location: Dallas, TX
Job Type: full-time
Company: LEI LAZEL, Inc.
Job Description Apply Now
Job Location: Fully remote. Candidates must reside and work within the United States.
Job Overview:
As a Senior Marketing Content Specialist, you will help develop and lead content strategies across the content team, with a strong focus on performance-driven content that supports demand generation, lead capture, and channel optimization. This role involves overseeing project planning, development, and execution of content programs focusing on lead generation, research, customer insights, brand awareness, and content performance across digital channels (SEO, paid media, email, and social).
Job Responsibilities:
The Senior Digital Marketing Specialist, Content is responsible for partnering with the Sr. Manager, Institutional Growth and Demand to develop and execute comprehensive content strategies that align with our brand’s objectives and target audiences. They will possess a strategic vision and a data-driven approach that will amplify our content’s impact and drive overall business growth.
Collaborate with the broader marketing (PMM and Growth and Demand) team to develop and refine content strategies based on performance insights, search intent, audience targeting data, and funnel metrics.
Leverage SEO and paid media insights to inform content topics, formats, messaging, and prioritization throughout the customer journey.
Partner with the Web Strategist to align content strategy with website architecture, navigation, and user experience best practices.
Support the development of content frameworks and page-level strategies for key conversion and engagement pages.
Content Performance & Optimization
Partner with SEO and paid media stakeholders to evaluate content performance and identify opportunities for optimization across channels.
Monitor and optimize on-site content performance (engagement, conversion rates, bounce rates) in partnership with web and analytics stakeholders.
Identify opportunities for content improvements based on user behavior, heatmaps, and site performance data.
Translate audience, keyword, and campaign insights into actionable content briefs and updates.
Support testing and iteration of content to improve engagement, conversion, and lead quality.
Content Development
Stay on top of education technology trending topics and audience search behavior to support the development of literacy, math, and science content that speaks to classroom educators, administrators, and curriculum leaders as they travel through the customer journey.
Work with marketing team members to ensure messaging consistency and alignment between content strategy and acquisition channels across all public-facing marketing applications.
Content Writing
This role balances hands-on content creation with strategic oversight, editing, and content direction in partnership with channel owners.
Contribute to briefs and outlines informed by SEO, paid media, and audience insights
Develop content marketing deliverables such as ad copy, landing pages, content articles, and more
Write, edit, proof, and collaborate with the ExploreK12 creative team to produce digital collateral
Ability to clearly articulate educational topics
A dynamic problem-solver focused on quality and responsiveness
Strong communication skills, writing, speaking, listening
Exceptional project leadership
Exceptional organizational skills, comfortably able to juggle multiple tasks and deadlines
An eager learner, willing and excited to learn from colleagues and partners
Data-informed decision-making and comfort interpreting marketing performance insights
Ability to translate audience and performance insights into compelling messaging
Experience collaborating with acquisition-focused marketers (SEO, PPC, email)
Adobe CMS experience preferred
Job Requirements:
Bachelor’s degree or higher
3+ years of proven experience creating and editing content for publication, or digital marketing roles with demonstrated involvement in content development, optimization, or messaging
Strong project management skills
Self-motivated and detail-oriented with strong problem-solving capabilities
Experience working within a collaborative and cross-functional team environment
Experience using digital performance insights (e.g., SEO, paid media, or campaign reporting) to inform content decisions preferred
Why Work for Us
When you join ExploreK12™, you become part of a mission to help educators unlock brighter futures for every student.
As a trusted leader in educational technology, we serve more than 17 million students and educators across 150+ countries with innovative, research-backed learning solutions that truly make a difference. Our flagship products—Gizmos™, Raz-Plus®, and Reflex™—are beloved by educators and students alike for being as practical and effective as they are fun.
To learn more about our organization and the exciting work we do, visit .
Our Remote First approach gives employees the flexibility and trust they need to effectively balance work with life. It creates a culture in which all employees are valued and where success is measured in results. It allows us to work collaboratively, inclusively and for greater positive impact, regardless of our individual locations.
If you will be working remotely, either occasionally or on a permanent basis, you must have a reliable internet connection through a cable or fiber-optic broadband service with minimum speeds of 10 Mbps download and 5 Mbps upload.
The successful candidate will be expected to actively participate in video-based interviews during the recruiting process and ongoing virtual meetings with their camera on, as part of their role. To maintain confidentiality and ensure a fair evaluation process, the use of note-taking tools, reference materials, or AI-powered tools (including generative AI, language models, or similar technologies) during interviews or other selection activities is prohibited unless prior written approval has been obtained from the People Experience team. If you require an exception for medical, accessibility, or other reasons, please contact your Talent Acquisition team member to discuss accommodations in advance.
As part of our Remote-First benefits, Cambium offers reimbursement to help cover the cost of setting up your home or remote office.
An Equal Opportunity Employer
We are dedicated to fostering a culture that celebrates unique backgrounds, ideas, and experiences. All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, age, religion, sex (including pregnancy, gender, gender identity/expression, or sexual orientation), national origin, protected veteran status, disability, or genetic information (including family medical history).
We will provide reasonable accommodations for qualified individuals with disabilities. You may request an accommodation during the recruiting process with your Talent Acquisition team member.